Depending on the size of your business, your marketing budget may be tens of thousands a year, a few hundred a month, or may just resemble the contents of a peanut packet. But whatever you decide to allocate, a reasonable portion of it should be aimed towards Internet Marketing Training, or as those in the business cannily call it, “the way of the future”. Love it or hate it, the Internet is here to stay and it is a foolhardy businessperson who underestimates the power of the online marketer, so ensuring you keep yourself and your staff well-informed should be a primary concern if you are to keep up. For further information regarding this, feel free to visit them at https://awolacademyreviewed.net/
Usually, delegates attend an Internet Marketing Training seminar for one of two reasons: they are part of an in-house marketing team who want to learn how to market their own website effectively, or they work in Online Marketing themselves and want to refresh or update their skills. Either way, Internet Marketing Training seminars are a great way to learn as well as network with what could be some valuable business contacts. Every seminar is different and each expert will put their own slant on the day’s schedule but a reputable Internet Marketing Training seminar would be expected to cover such topics as the ones below.
A World of Difference
Marketing is Marketing right? Well no, not when it comes to Online Marketing. These seminars will teach you the fundamental differences between the roles of the Online and Offline Marketing Manager which is vital to understanding the nuts and bolts of how and why Online Marketing works.
If you read the words ‘Keyword Research’ and start scratching your head, then an Internet Marketing Training seminar will be a great way to learn, not just what this is but how to go about it in the correct way. You will learn how and why keywords are chosen and what to look for when analysing the results.
What Do Search Engines Want?
Your Online Marketing Training seminar will unravel the secrets of the Search Engine giants like Google and explain just what it is they are looking for. You will cover subjects such as KEC (Keyword Enriched Copy), Meta Tags, navigation and other factors such as internal and external linking.
Depending on how detailed your Online Marketing Training seminar is, you will touch on other important issues which affect your site’s success such as basic site structure, coding issues, duplicate content issues and how using Flash may affect how a search engine sees your pages.
This is an extremely important part of your Online Marketing Training as it is where the sales are made – or not, as the case may be. Conversion refers to the amount of traffic to your site which converts into an enquiry or a sale. Issues covered should include ease of navigation, calls to action and the sales pitch.
Social Media is really another whole seminar in itself, but a good Online Marketing Training seminar will explain the basics and how to get started using important tools such as onsite blogs, Facebook and Twitter to market your business.